// Market

Affiliate marketing is a fast growing online advertising industry which has already burst through the $10 bln ceiling. Today data and cash flow between businesses and traffic owners is mostly centralized on CPA networks. Such centralization of power makes fraud an industry-wide issue.

Despite of huge interest to crypto and ICO, there is still an enormous gap between existing success and mass adoption. Industry need new non-institutional traffic. And professional affiliates from contiguous fiat verticals (finance/investment/gambling) can fill this gap when they can see the benefits of blockchain and crypto for their business.


Affiliate networks can hide affiliate rewards from traffic owners on their platforms

Middle man commissions are intransparent and can reach 35 which decreases ads ROI

Affiliate industry lacks trust and cooperation due to shady conditions

Crypto needs more more traffic to gain mass adoption

// Product

Protocol

AFFCHAIN introduces first blockchain-based affiliate protocol to eliminate the need of trust to potentially unfair middle-man and to help build partnership relations in the $10 b affiliate industry. All sides benefit from clear reward distribution.

P2P CPA Network

All parties (traffic owner, business owner and operator) are secured with smart contracts, which are designed to provide clear contract conditions and automated payment execution.

AFF token

Utility tokens are used as a) fuel for running Affchain protocol, and b) as a matter of guaranteed, fast and cost-effective affiliate reward distribution. Sustainable demand is secured by the need of businesses in new paying customers.

Blockchain as a fake-safe ledger

Smart-contracts to reduce cost for business

Cryptography to protect sensitive information

Aff tokens instant payouts to webmaster

View executive summary

// Roles and benefits

Traffic owner

More money from reduced network commissions and elimination of conversion shaving by middle-man.

Business owner

Transparent contracting with traffic owners means more sales from new paying customers.

Affiliate network

Networks benefit from outstanding reputation as a trusted fair partner.

// Team

Affchain is introduced by the core team of RunCPA — world #1 affiliate network for crypto economy. RunCPA is an innovative and profitable company established in late 2014. RunCPA was the first to bring instant payouts of affiliate rewards to the affiliate market. With our expertise in affiliate marketing, blockchain, software development and business development together with clear goals we are ready to take it to the next level.

Ivan Maslennikov

Founder and CEO

Sergey Bykov

Co-founder and CTO

Evgeniy Shulepin

Co-founder and lead developer

Ilya Glazunov

Project manager

Chris Butler

Community manager


// Token Sale

What is AFF token

AFF token is a utility token for Affchain product ecosystem. AFF tokens are used as a matter of Affchain protocol performance, and every transaction on Affchain requires 1% network fee. AFF tokens are also used as a matter of secured and cost-effective value distribution between parties of a smart contract Amount of AFF tokens is fixed at 100 000 000 with no additional emission later. Tokens sustainably gain their value through growing number of transactions and protocol implementations. AFF token demand is only limited to the interest of businesses in new paying customers.


Symbol

AFF

Maximum supply

100 000 000 AFF tokens
(One hundred million AFF tokens)

Exchange rate

1 000 AFF = 1.42 ETH
(approx. $484 vs 28/08/2017 exchange rate)


Token Pre-sale (pre-ICO) 31.08.17

// 2% tokens: 1000 AFF tokens = 0.71 ETH
(50% pre-sale discount)

Hard cap

$500 000


Token sale (ICO) 16.10.17 - 30.10.17

// 20% tokens: 1000 AFF tokens = 1 ETH
(30% discount)

// 20% tokens: 1000 AFF tokens = 1.21 ETH
(15% discount)

// 30% tokens: 1000 AFF tokens = 1.42 ETH
(0% discount)

Hard cap

$29 500 000


AFF Tokens Allocation Plan

Token Supply Allocation

72 000 000 Offered within Token Sale (ICO)

15 000 000 Team and advisors**

10 000 000 Long-term foundation security

3 000 000 Bounty campaign

** Will be locked for 180 days

Funds Distribution Plan

Funds
Allocation

55.21% Affchain development

15.95% Marketing

12.27% Business development

8.59% Operational costs

4.91% Contingency

3.07% Legal support

// RoadMap

// February 2015 RunCPA.com first bitcoin affiliate network release

RunCPA introduced instant payouts of affiliate rewards // April 2016

// June 2017 Affchain was established by RunCPA team

AFF Token Pre-sale (pre-ICO) // August 2017

// October 2017 AFF Token Sale (ICO)

Affchain alpha release // February 2018

// April 2018 Affchain beta release

Affchain production release // June 2018